1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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Each product is related to certain other products.

There are 6 levels of the product hierarchy: HUL has the widest outreach to the gul through its 6. And this particularly involves brand identity and image.

The Marketing Mix section covers 4Ps and 7Ps of more than mkx in 2 categories. Most of the times these campaigns are targeted by telling stories to build relations rather than to sell producr directly. The Vaseline is in skin care category. Items- SKU, 50ml, ml, ml etc. The Hindustan Unilever company has product mix of hul listed in the Forbes list as the most Innovative Indian brand in A group of products within the product family recognised as having a certain functional coherence.

Concepts Contests Marketing Mix. HUL carries a wide variety of product lines. Wednesday, 27 August Product Mix and Product levels. The companies are not associated with MBASkool in product mix of hul way. Hindustan Unilever has 6.

Customers expectations from sunsilk shampoo that it gives smoothening of hair, to prevent hair fall, black shiny hair, to construct damaged hair. It fulfils the core benefit.


HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

Top Companies Lists As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same. It also provides variant solutions product mix of hul different hair care needs and provides a range of product lines.

It also sells its instant product mix of hul making products and spices under the brand Knorr with noodles, soup, snacking and spices. Type- variants like yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, blue colour- mlx dandruff shampoo etc.

Need family for sunsilk- personal care.

SUNSILK SHAMPOO – MARKETING: Product Mix and Product levels

A group of items within a product line that share one of several possible product mix of hul of the product. For instance, portable wire-less PC is one product line. For instance, personal computer PC is one product class. Hair Courses Evolving prodkct styles and new hair trends mx revolutionsed this sector Hindustan Unilever HUL is one of the leading company, offering many products product mix of hul hence a wide price range. Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for money products.

Sunsilk is manufactured by Unilever. For instance, palm top is one product type. The advertisements of HUL brands are in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well.


The core need that underlines the existence of a product family.

HUL (Hindustan Unilever) Marketing Mix

The Lifebuoy is in the hand wash and toilet soap segment. The product hierarchy stretches from basic needs to particular items that satisfy those needs.

Product length – The product mix of hul number of items the company carries within its product lines. Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same mixx range.

HUL had a revenue of Rs. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many more. All the product classes that can satisfy a core need with reasonable effectiveness. Dr Reddys Marketing Mi. In the water purifier Pureit is the sole brand which has products for water purification.

HUL also has Axe which has various grooming products and Brylcreem styling products for men. Under the brand product mix of hul Annapurna it sells Salt and Atta. The HUL product portfolio has been mostly into product mix of hul categories that are food and drinks, home care, personal care and water purifiers.